Manny Viloria, Internet Marketing Philippines Coach

Credibility in Blogging 101


There are many ways to gain credibility in blogging, but I’ll just focus on one of them (to avoid confusion, side issues and what-nots).

When you write something in your blog and it gets read by lots of people, and then you subsequently edit a significant portion of your blog post (i.e., a key word or two), please disclose that fact right there in your blog post.

Of course, this is not some kind of rule of law. It’s really up to you, as a blogger. Hey, it’s your blog and your community. :-)

Not that we’ve gotten that out of the way, let’s move on to other places on the web that talk about blogs and credibility…

Blogging, Journalism and Credibility (TheNation.com) — “We are entering an era in which professionals have lost their monopoly over information–not just the reporting of it, but also the framing of what’s important for the public to know. Have blogs chipped away at the credibility of mainstream media? How have they influenced the way news is being reported? Is credibility a zero-sum game–in which credibility gained by blogs is lost by mainstream media and vice versa?”

Building Blog Credibility – 11 Tips (Problogger.net) — “Perhaps in a similar way the opinion of other bloggers can be a factor in measuring how credible a blog is. This can be measured to some extent by the number of links a blog gets but probably some more in depth analysis of the type of links might be worth looking into.”

What Makes a Website Credible? (Slideshare.net) — Slide 7 shows that “credibility” is believability or a perception based on two factors: Trustworthiness (unbiased, truthful, good, honest) + Expertise (experienced, intelligent, powerful, knowledgeable) [hat tip to Lizz Fransen's Why Should I Believe You? The Credibility of Blogging (LizzFransen.wordpress.com)]

Anyway, it’s interesting to see how some of the things you blog can influence other bloggers (i.e., their writing/editing style, their blog post disclosure behavior). No wonder some anonymous commenters view blogging as vibrantly dynamic. Now is that incredible or what? :-)

First posted on Monday, 12 Jan 2009

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3 Responses to “Credibility in Blogging 101”

  1. [...] newcomers interested in credibility in blogging, here’s a tip on how to disclose your blog edits. It’s just a short piece of HTML code [...]

  2. on 15 Jan 2009 at 4:53 am Patricia Evangelista

    Hello Manuel,

    I just read your post, and I was hoping that it wouldn’t be too late to invite you to appear today at 6pm on ANC’s Media in Focus. Call time is at 5:30pm at Studio 6, Abs-cbn, and we would very much appreciate your insights regarding blogging, especially as it pertains to the De la Paz issue.

    Please contact me through [email address hidden by admin in line with this site's privacy policy] or through Facebook, and I’ll be happy to call you directly if you can leave a contact. We would be glad to have you.

    Cheers,
    Patricia Evangelista
    Executive Producer
    Media in Focus, ANC

  3. [...] has been written on gaining credibility in blogging. You’ll find a worthy reading material here, here and here. What’s the next step to gain credibility in Pinoy Blogging? Anger Management [...]

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