Have you heard about the Google “Farmer” algorithm change which saw “popular” websites lose their rankings in the Google search engine results? What does this mean for you, your business, and the future of your ability to attract visitors online? Check this out…
In SearchEngineLand.com’s Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change?, Danny Sullivan presents an initial list of which websites were affected.
Yes, internet marketers, fave sites such as EzineArticles, HubPages, and AssociatedContent were among the top domains hit by the algorithm change, based on the analysis of Sistrix.
If you have been tracking your earnings from EzineArticles and HubPages, you may have also seen the dip in traffic.
Now if you’re interested with the winners, please read Aaron Wall’s How Demand Media Used PR Spin To Have Google Kill Their Competitors.
You then wonder if sites which are not “content farms” also got affected. But don’t worry… tough times don’t last. There will always be some kind of adjustment in the future.
The lesson learned here is tactics that worked in the past won’t work forever.
You need to review your internet marketing strategy and match it with your long-term goal of staying highly visible in the search engines. Of course, that’s assuming the people you do want to attract are using search engines.
What does the future hold? Don’t be surprised if in the future people will get to “Like” or “Unlike” your search engine results page listings.
It will be good for the searchers. It will also be good for you, because you know you’ll attract mainly those who really like you. That way, you don’t waste your time, and neither will they.
Action Plan: Focus on publishing quality content in your own site.
Sure, feel free to publish some of your articles in “high traffic” sites which serve as a repository for thousands of other articles. Just keep in mind that traffic from such “popular” sites won’t last.
Internet marketing, just like good old marketing, requires you to evolve. Let’s all learn from this, adjust, and move on.
Here’s to your marketing success! 🙂