Some things are simply not meant to last. One of the many reminders of this fact is the announcement that Friendster will shutter its doors on May 31, 2011.
We found out about this not via the Friendster email announcement, but by the Yugatech.com blog post called Have You Exported Your Friendster Account?
Abe Olandres or Yuga does not have plans of exporting his Friendster account, because he has invested more time in publishing content outside of Friendster. The same thing goes for Twitter and Facebook, so if ever (or should that be when) Twitter and FB go the way of Friendster, Abe won’t export his accounts either.
How about you? Are you investing a significant chunk of your online presence in Twitter and/or Facebook? What happens if those “free” blogging or microblogging platforms disappear?
Let’s see now… Hypermart, Geocities, Vox, MyBlogLog… How many free online publishing locations are now either ghost towns or non-existent?
Lesson for Online Marketers: Publish far and wide, but please also publish in more long-lasting places online, such as blogs where you have more control.
If you’re afraid or if you wonder whether or not you can sustain your online publishing efforts, then simply take an initial test drive with free websites such as Blogger or even WordPress.com
But the earlier you can commit to building the online presence of your company or your brand, then please show that you’re serious about it.
If you can publish 50 blog posts in 90 days, then you stand a good chance of making it online. Please aim, though, for 50 blog posts in 60 days.
Yes, it will take quite an amount of work. But if you love what you’re doing, then work will feel like play.
And by the way, Happy Labor Day! 🙂