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December 10, 2011

Mobile SEO and Duplicate Content

Will you lose search engine points if you create two versions of your website or blog? What happens when the search engines index your regular blog, as well as the mobile version? Will you be penalized for duplicate content? Let’s give a listen to Matt Cutts…

For additional info, please read Help Google index your mobile site.

The key is to serve the mobile content to mobile users (and also to the Google mobile bot), and non-mobile content to desktop users (and also to the Googlebot).

After all, search engines are smart enough to know what your intentions are as an online publisher, and which audiences you are trying to reach.

In the meantime, we will experiment with creating mobile versions of various sites or blogs, especially now that we’re seeing double-digit growth (month on month) in the usage of mobile devices when accessing sites.

Have fun optimizing your sites for mobile internet users! 🙂

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