What is your mobile strategy? Here are some things to think about…
Who are you trying to reach?
Do you want your content read, viewed, or consumed by people who are mobile?
Or by people who use a mobile device? 🙂
What are the needs of your site visitors?
They urgently need information: location, news, weather, local content.
They need to cut down on repetitive information searches: comparison pricing of products or services, online shopping.
Or perhaps they’re bored and simply need to connect with others: music sites, social media sites (e.g., Facebook).
What do you want mobile device owners to do after they see your content?
Use tel: to make it easy for them to call your business phone.
Where can you find most people when they’re using their mobile phone?
Do you think they’re mobile or “on the go”? Most likely, they’re at home. 🙂
What do you want to give to mobile users?
Are you just into delivering content? Or do you want them to actually be able to use that content, make decisions, and take action?
Here’s the Developing a Progressive Mobile Strategy presentation of Dave Olsen:
So, how’s your mobile strategy coming along? 🙂
What content is worth publishing for mobile phone users? That’s what we’re going to experiment on in the coming days. In the meantime, here’s a sample of what mobile phone users will see when they visit the mobile version of Viloria.net
Will they go for the blog posts of this site? Or will they focus on short, info bites such as the list of Philippine holidays for 2012?
We tested the above mobile website using a Nokia E63 (via SMART Internet), and the wait between screen changes was around 27 seconds. That’s quite long in the fast-paced world of cell phones.
It was much faster, though, when accessing the mostly-text blog posts. The header image was no longer shown. This means we need to optimize the header graphic so that the entire page loads much faster, or altogether get rid of the image and just rely on text for branding purposes.