What do you get when you have a professional who’s focused on non-techie things like Advertising, and then she publishes on the web? What else, but, The Blogging Advertiser…
Didi Paterno is the founder and editor of The Blogging Advertiser (TheBloggingAdvertiser.com), where she merges her love for blogging along with her profession as an advertiser.
In short, with TBA, bloggers will learn more about advertising while advertisers will learn more about blogging, thanks to someone who is smack dab in the middle of those two worlds.
I highly recommend other bloggers to check out Didi’s posts in TBA. As for the advertisers, I encourage you to take up blogging and reach out to your soon-to-be fellow bloggers.
You will be amazed with the insights you get once you start blogging and participating in various blogger events, whether virtually or in the physical world.
And while it will help greatly if advertisers pick up a few technical skills in the world of blogging, bloggers will also benefit if they acquire “technical skills” in the realm of advertising.
For example, please learn about copywriting.
While Didi writes that Bloggers are NOT advertising people, she clarifies that we’re talking about education or profession.
If you look beneath the surface, however, every person (regardless of education or professional persuasion) is an advertiser and a marketer. I mean, just look at your kids or your bunso when she asks you to buy her a snack.
The point is, every blogger is innately a marketer and advertiser. But not every blogger is consciously aware of that… yet.
So go check out The Blogging Advertiser and catch a glimpse of that soon to be revealed side of you. 🙂
(Trust me, that revelation will help you make more money online…)