Just a quick heads up… I was wondering why the Google Analytics stats for a website showed web traffic diving, and then flat-lining. And then I remember I had changed the WordPress theme. And sure enough, the new theme did not have the required analytics code.
So if ever you notice your web stats dropping, check the footer.php file of your theme. It might be the case of you excitedly updating your blog’s look, that you overlook some required files.
TIP: Keep a site admin diary. Every change you make, list it in your diary so that you can review it and understand better why certain things happen in your site.
So, Lorna, that’s why your traffic dropped. Actually, it did not drop… it was the just the report. Or rather, the lack of a website traffic tracking code. Sorry about that. 🙂