For those of you who are curious about Internet Attraction Marketing (or using the internet to attract customers to you), there will be a short talk about online attraction marketing during iBlog6 (The 6th Philippine Blogging Summit)…
iBlog6 will be held on April 16 and 17, 2010 at UP Diliman. You’ll find details in Get Ready and See You at iBlog6.
Who is internet attraction marketing for?
- Network marketers
- Real estate / property agents or brokers
- Service professionals (i.e., doctors, dentists, trainors)
- Sales professionals (whether product or service)
- Anyone who markets to people who use the internet
In a way, it’s a form of effortless marketing.
Yes, there is some amount of work/effort involved, but at least you no longer have to cold call, or hand out hundreds of flyers, or pound the pavement just to bother people who might not even be remotely interested in your product or business opportunity.
With “effortless marketing”, the foundation or early work that you did in the past will still help you reap benefits in the future.
Unlike the traditional “pick up the phone and call someone” tactic which practically gets wasted after calling someone who is totally uninterested, the internet-approach helps prove that…
“Nothing you market online is wasted.”
For example, if you publish a blog post and it gets read by 100 people, you simply wrote it once. You did not publish it a hundred times.
Try that with a phone call.
Think about it. The phone call you made yesterday is gone. Over. Wasted.
Want to call up someone again? Well, you have to make another phone call.
But with the internet, you don’t need to re-publish your blog post. It is already there, waiting for the next person who wants to read it.
In other words: Write once, get read many times.
And on the internet, your words have a way of attracting people who want to be your customers.
Ask yourself: Why are you here, reading this webpage?
I mean, did I even ask you to come here and read it? Most likely not. Chances are, you arrived here because you were searching for something, or someone you know pointed you to this page.
In other words, you are already experiencing the effect of Attraction Marketing firsthand.
Do you want to know how all of these little steps come together towards the fulfillment of the overall online marketing plan?
See you at iBlog6. 🙂