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June 5, 2009

Business Card Success

Do you carry a bunch of business cards? Or do you go to various seminars and conferences and end up apologizing: “Sorry… I ran out of biz cards.”

Well, you’ve probably caught yourself muttering about how you need to get a box of cards printed soon, so that you won’t end up telling people that you’ll email your contact details to them.

Before you go out and do just that, check out this hilarious YouTube video…

Here are my favorite quotes:

You don’t spend the money until you’ve made the money…

I will never make a criticism, if I don’t have… a reso-lyuuu-shun…

This is THE most impressive business card I’ve ever seen. It’s mine.

You just have to see it to believe it:

I’m sticking with regular-sized business cards, because I like getting this inserted in Rolodexes or bizcard albums/holders along with other cards. 😉 Just kidding.

I wonder if such cards are still effective today. It seems that people connect more using cell phones. I made a simple test once, and placed a call to action in the business card. The response rate? About 0.1 percent. A similar layout and CtA on a webpage got a little over a 5% response.

Just the same, there’s something fuzzy about exchanging cards in business meetings or even in informal blogger events. Just be sure your card’s font size matches your recipients’ eye sight. To be on the safe side, please avoid using extremely tiny fonts.

Filed Under: General Tagged With: marketing

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