You’ve heard about the new/proposed DOT Logo (Pilipinas Kay Ganda) and the reactions of several groups. It reminds me of the way some webdesign projects are handled, though…
Here’s how some webdesigners work:
1. They interview the client and get a better feel of what types of design click with them (e.g., do you like a light/white background? Or do you prefer dark backgrounds?)
2. The designers produce 3 samples and ask the client to choose.
3. The client consults with other groups within their organization and chooses 1 or a combination of 2 samples.
4. Webdesigner produces the new version…
Usually, a lot of time passes between steps 3 and 4 because people can’t seem to quickly choose a design. There’s a lot of “do this” and “no, do that” orders and counter-orders.
This is what I’ve proposed to numerous webdesigners:
Present your 3 samples to the client’s target market, and ask them which they prefer.
Then, when you present the 3 samples to your client, share with them the results of your survey.
For example, the webdesigner can say something like this:
“Mr/Ms Client, we presented these 3 design samples to X number of people representing your target market.”
“60% of them like Design Sample #1, 30% like Design #2, and 10% like Design #3.”
“Which design do you like?”
Which brings me to the DOT’s Pilipinas Kay Ganda logo…
I’ve seen the reactions of some Filipinos published in Twitter and in various blogs, and I was wondering if the DOT has surveyed their target market about the new/proposed logo versus what the DOT has today.
In other words, do you want to create a website design that’s “loved” by the website owner, or by the website’s target market?
I’m now off to search for the results of such a survey, if any was made. What do global travelers think about the Pilipinas Kay Ganda logo?