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November 20, 2010

DOT Logo and Webdesign

You’ve heard about the new/proposed DOT Logo (Pilipinas Kay Ganda) and the reactions of several groups. It reminds me of the way some webdesign projects are handled, though…

Here’s how some webdesigners work:

1. They interview the client and get a better feel of what types of design click with them (e.g., do you like a light/white background? Or do you prefer dark backgrounds?)

2. The designers produce 3 samples and ask the client to choose.

3. The client consults with other groups within their organization and chooses 1 or a combination of 2 samples.

4. Webdesigner produces the new version…

Usually, a lot of time passes between steps 3 and 4 because people can’t seem to quickly choose a design. There’s a lot of “do this” and “no, do that” orders and counter-orders.

This is what I’ve proposed to numerous webdesigners:

Present your 3 samples to the client’s target market, and ask them which they prefer.

Then, when you present the 3 samples to your client, share with them the results of your survey.

For example, the webdesigner can say something like this:

    “Mr/Ms Client, we presented these 3 design samples to X number of people representing your target market.”

    “60% of them like Design Sample #1, 30% like Design #2, and 10% like Design #3.”

    “Which design do you like?”

Which brings me to the DOT’s Pilipinas Kay Ganda logo…

I’ve seen the reactions of some Filipinos published in Twitter and in various blogs, and I was wondering if the DOT has surveyed their target market about the new/proposed logo versus what the DOT has today.

In other words, do you want to create a website design that’s “loved” by the website owner, or by the website’s target market?

I’m now off to search for the results of such a survey, if any was made. What do global travelers think about the Pilipinas Kay Ganda logo?

Filed Under: General Tagged With: DOT, tourism

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