Have you seen the latest Bayan DSL commercial about Lola Techie? It shows a pleasant (yet strict-looking) lola (or grandmother) communicating with her grandson JR via webcam. And what’s even more amazing, is the approach that Bayan DSL is taking in terms of marketing on the internet…
I sense they’re trying to get more people belonging to the “Seniors” group to go online. There’s this line where grandma scolds JR for not communicating enough with her, and for getting in touch with her only when he has problems with computers.
Imagine that, Lola Techie is being treated as some kind of computer helpdesk! Usually, it’s the elders who ask help from their techie grandkids. Not in this commercial, though.
I wonder, though, why Bayan DSL isn’t making full use of YouTube to market their LolaTechie.com brand. Perhaps it’s a timing issue? Anyway, you’ll find Lola Techie in Facebook (complete with fan page), Multiply (where lots of Filipinos sell items online), Twitter, and Plurk.
Internet marketing, internet ubiquity. Lola Techie wants to be seen all over the internet, and she is targeting the popular online watering holes frequented by a lot of Filipinos.
Do you know how I found out about this commercial? Nope, not via TV.
I stumbled upon it because of Macuha.com’s The Funny Bayan DSL Lola Techie Commercial, which I visited because of a tweet that Marhgil Macuha posted in his Twitter account.
In other words, here’s how the visitor flow goes: From Twitter, to blog, product’s main web site, to product’s Multiply/Facebook/Twitter/Plurk social media marketing sites.
Let’s see how many companies and consumer product marketing groups will follow suit. And if Bayan DSL will allow other telcos or internet service providers to have their own account in Multiply. 😉