How can a StumbleUpon, a site with only 12 million users, send more traffic than Facebook, a site with 600 million users?
Well, StumbleUpon was designed specifically to send Social Media traffic.
You’ll find the chart plus other details over at: StumbleUpon Surpasses Facebook For Social Media Traffic Generation
Internet marketers are asking this question, though: What is the value of social media traffic to you?
Here are some results of internet marketing experiments conducted, which reveal the value of social media traffic:
Social media traffic does not convert well, if you’re interested in earning online revenues or direct sales of products and services online.
On the other hand, if you’re after “social proof”, then social media traffic will help you gain credibility as a social media marketer.
There are companies which are willing to pay for “top of mind” advertising campaigns, so those are the projects you can aim for if you want to build a website’s social media traffic.
For other revenue models (e.g., online sales), visitors who come in from the search engine will help you meet your objectives better than those who come in via social media sites.