You simply cannot escape it. Everywhere you look, people are either already on the internet, or are moving towards it. And since businesses are ever-chasing after their customers, you can expect traditional companies to slowly make their way online.

And that’s why the Social Networking and eBusiness Conference Philippines 2008 comes at an opportune time.

The conference is organized by Fiera de Manila Inc. and the DigitalFilipino.com Club, and will be held at Hotel Intercontinental, Ayala Avenue, Makati City on May 20 and 21, 2008.

This whole concept of Social Networking and Social Media is quite new here in the Philippines. In fact, it is still rather “new” even in the rest of the world, because we are seeing companies stumble and bumble about as they try to figure out the social web.

Just to be clear, though, I believe that stumbling about is good. We should embrace it. It’s how we chance upon winner products.

And that’s why I would like to attend this event: I would like to meet fellow stumblers, those intrepid few who dare try something different in an environment which continues to treat the internet as a tiny buzzing noise in the background. I would like to exchange views with you, and journey with you in this emerging business landscape. And I would also like to learn how to help IT and Marketing work more closely with one another, as businesses and customers get together in yet another unavoidable watering hole of our lives: the internet.

(And if you’re interested, too, here’s how to get a free delegate pass to the event. See you there!)