Hey guys, want to market to women? Check out the blog of Stephanie Holland…
Stephanie Holland blogs at http://she-conomy.com
The basic message to men who want to market to women is:
Go online. Use social media.
But you do have to use these things properly. Any half-hearted attempt will simply place you in a worse situation.
Hmmm… I wonder why “only 3% of advertising agency creative directors are women” (according to a sidebar in Stephanie Holland’s She-conomy site).